Top-Selling Baijiu Brands in 2025: Customer Favorites

Popular Baijiu & Chinese Spirits in Australia

Chinese spirits are becoming easier to discover in Australia, with consumers exploring a wider range of baijiu and traditional Chinese spirits beyond the most internationally recognised names. At CG Liquor, customer purchasing patterns provide useful insight into the types of Chinese spirits that attract attention, from traditional baijiu to distinctive herbal-style spirits. While preferences vary between customers, popular choices often reflect a combination of flavour, brand recognition, occasion and value. This guide looks at some of the baijiu and Chinese spirit brands that have attracted strong interest from our customers, helping new drinkers understand what makes different styles appealing. Whether you are already familiar with baijiu or exploring Chinese liquor for the first time, customer favourites can be a useful starting point for discovering new bottles.

Customer-Favourite Baijiu & Chinese Spirit Brands

Among the Chinese spirits that attract interest from CG Liquor customers, several brands stand out for their distinctive styles and established traditions. Shede offers a deeper and more mature baijiu experience, appealing to drinkers interested in craftsmanship and traditional Chinese spirit culture. Moutai is one of the most recognised names in premium Chinese baijiu and remains closely associated with gifting, celebrations and prestigious occasions. Wuliangye is known for its multi-grain production tradition and rich, layered aroma, making it a popular choice for drinkers who enjoy a fuller style. Jing Brand offers something different as a Chinese herbal spirit, providing an approachable alternative to traditional baijiu. Maopu Herbal Spirits also gives customers another opportunity to explore Chinese herbal-style spirits. Together, these brands demonstrate the variety of Chinese liquor available through the Australian market.

Why Customers Choose These Chinese Spirits

Customer preferences can reveal several common reasons why certain Chinese spirits stand out. Brand recognition is important for shoppers who already know names such as Moutai, Wuliangye or Shede, while flavour style can be more important for customers discovering baijiu for the first time. Some drinkers prefer the richer and more aromatic character of strong-aroma baijiu, while others look for lighter, cleaner styles or distinctive herbal flavours. Occasion also plays a role: premium baijiu can be selected for business dinners, celebrations and gifting, while approachable Chinese spirits may be better suited to casual gatherings or personal exploration. Price, bottle size and alcohol strength can also influence purchasing decisions. Understanding these factors can help shoppers choose a Chinese spirit based on their own preferences rather than simply following a popularity ranking.

How to Choose a Customer-Favourite Chinese Spirit

If you are unsure where to start, consider your preferred flavour profile, drinking occasion and budget before choosing a bottle. For a traditional premium baijiu experience, Moutai, Wuliangye and Shede are established choices with distinctive styles. If you prefer a lighter character, exploring a light-aroma baijiu may be a better starting point. For something outside traditional baijiu, Jing Brand and Maopu offer distinctive Chinese herbal spirit options. You should also check the alcohol percentage and bottle size, particularly if you are new to Chinese spirits. Popularity can be a useful guide, but the best bottle is ultimately the one that matches your own taste and occasion. At CG Liquor, Australian customers can explore a curated range of Chinese liquor, baijiu and Chinese herbal spirits from established brands, with products selected to suit different drinking preferences and occasions.