Top 5 Baijiu Brands to Buy in Australia (2026 Edition)

The Best Chinese Liquor Brands to Explore in Australia

The Chinese liquor market in Australia has become increasingly diverse, giving consumers more opportunities to explore traditional baijiu and other Chinese spirits. For shoppers discovering Chinese liquor for the first time, choosing a trusted brand can be the easiest way to understand the different styles, flavours and traditions behind these spirits. In this 2026 guide, we highlight five Chinese liquor brands worth exploring in Australia: Kweichow Moutai, Wuliangye, Shede, Fenjiu and Jing Brand. Each represents a different approach to Chinese drinking culture, from iconic premium baijiu and traditional craftsmanship to lighter aroma styles and Chinese herbal spirits. Whether you are looking for a bottle to enjoy, a gift for someone special or an introduction to baijiu, these brands offer a useful starting point for exploring Chinese spirits in Australia.

Top 5 Chinese Liquor Brands: Moutai, Wuliangye, Shede, Fenjiu & Jing

Kweichow Moutai is one of the most internationally recognised names in Chinese baijiu and is particularly associated with sauce-aroma baijiu, prestigious gifting and important celebrations. Wuliangye is another iconic Chinese baijiu brand, known for its multi-grain production tradition and rich, layered aroma profile. Shede represents a strong connection between traditional craftsmanship, mature baijiu and Chinese cultural heritage, making it an appealing choice for drinkers who value depth and character. Fenjiu is one of the classic names associated with light-aroma baijiu, offering a cleaner and more elegant style for consumers who prefer a lighter character. Jing Brand provides a distinctly different experience as a Chinese herbal spirit, combining traditional herbal influences with an approachable drinking style. Together, these five brands demonstrate the diversity of Chinese liquor available to Australian consumers, from premium baijiu to distinctive herbal spirits.

Why These Chinese Liquor Brands Stand Out in Australia

These Chinese liquor brands stand out for different reasons, rather than because they all offer the same drinking experience. Moutai and Wuliangye are particularly suited to consumers interested in established premium baijiu traditions, while Shede offers a more distinctive focus on craftsmanship, mature spirits and cultural heritage. Fenjiu provides an alternative for those who prefer the lighter and cleaner character associated with light-aroma baijiu. Jing Brand appeals to consumers looking for something outside traditional baijiu, with its distinctive Chinese herbal spirit style. This variety is important for Australian shoppers because there is no single “best” Chinese liquor for everyone. Your choice can depend on aroma style, alcohol strength, food pairing, occasion, budget and personal taste. Exploring different Chinese spirit brands is therefore one of the best ways to discover which style suits you.

How to Choose the Right Baijiu in Australia

Choosing the right Chinese liquor starts with understanding your own preferences. If you are looking for a prestigious gift or a traditional premium baijiu, Moutai and Wuliangye are natural choices. If you enjoy spirits with depth and a strong connection to traditional craftsmanship, Shede is worth exploring. For drinkers who prefer a lighter and cleaner aroma, Fenjiu can be a more approachable style. If you are interested in exploring something outside traditional baijiu, Jing Brand Chinese Herbal Spirit offers a distinctive alternative. It is also important to check the alcohol percentage, bottle size, flavour profile and current price before buying. For Australian consumers, purchasing from a specialist Chinese liquor retailer can also make it easier to compare different brands and understand the differences between baijiu styles. CG Liquor offers a curated selection of Chinese liquor and baijiu for customers across Australia, helping you find a bottle that matches your taste, occasion and budget.