Shede Spirits Global Launch & Lao Jiu Festival in Sydney

A Grand International Debut in Sydney

On January 22nd, 2026, CG Liquor proudly partnered with Shede Spirits to host the Shede Lao Jiu Festival and the global launch of "Shede Zizai" in Sydney. This landmark event marked the fifth stop of Shede’s global tour and the official debut of its innovative 29% ABV spirit in the overseas market. Attended by distinguished guests including Mark Coure MP, Shadow Minister for Multiculturalism, and leaders from both CG Liquor and Shede, the festival celebrated a new chapter for Chinese Baijiu in the Southern Hemisphere, blending Eastern wisdom with Australia’s vibrant multicultural landscape.

Bridging Cultures with the "Spirit of Shede"

The event was more than a product launch; it was a profound cultural dialogue. Mark Coure MP praised CG Liquor’s ongoing efforts to strengthen Australia-China ties through cultural exchange and philanthropy. A key highlight was the inauguration of the Shede Global Wisdom Elite Club Charity Fund. All proceeds from the evening’s rare aged spirits auction were donated to this fund, which is dedicated to supporting local Australian-Chinese entrepreneurs and community welfare projects, embodying the brand’s core philosophy of "Shede"—the art of giving and gaining.

Introducing "Shede Zizai": A Modern Approach to Baijiu

Responding to the global trend toward lower-alcohol and health-conscious consumption, the festival officially introduced "Shede Zizai"—a revolutionary 29% ABV aged spirit. Mona Cao, Chairperson of CG Liquor, highlighted that its smooth, light profile is perfectly tailored to the Australian lifestyle. During the event, professional mixologists crafted innovative Baijiu cocktails, showcasing how "Shede Zizai" seamlessly integrates into local bars and social settings, offering a sophisticated yet approachable experience for a new generation of consumers.

A Fusion of Traditions and Future Vision

The gala featured a breathtaking fusion of heritage, from the ancient stories of Indigenous Australian Dreamtime dances to the mesmerizing Sichuan Opera Face-Changing performance. The evening culminated in a symbolic "Dragon Boat Ceremony," where guests poured aged spirits into a dragon boat model, signifying Shede’s journey across the oceans. As the master distributor in Australia, CG Liquor is committed to driving this international expansion, innovating new consumption scenarios to ensure that premium Chinese Baijiu becomes a cherished part of the diverse Australian lifestyle.