JING TASTING NIGHT Melbourne: CG LIQUOR x JING BRAND

Brand Connections and Consumer Engagement

On 23 October 2026, CG LIQUOR and JING BRAND (Jingpai) hosted JING TASTING NIGHT in Melbourne, bringing together Chinese spirits, creative cocktails, live music and social experiences for an evening of brand discovery and interaction.

The evening began with guest arrivals at 5:30 pm, followed by the official opening at 6:00 pm. Mr Li Xiaolin, President of JING BRAND, Mr Zhu and Ms Cao Mohan, Chairman of CG LIQUOR, shared remarks about the brand and the collaboration behind the event.

Guest interviews, organised by Liam, provided an opportunity for participants to share their impressions of JING and the overall experience. For some guests, the event offered a fresh perspective on a brand traditionally associated with more conventional drinking occasions. Through music, creative cocktails and social interaction, JING was introduced in a more contemporary setting, encouraging guests to explore different ways of experiencing Chinese spirits.

JING COCKTAIL DIY LAB: Create Your Own Cocktail

One of the highlights of the evening was the JING COCKTAIL DIY LAB, where guests could experiment with JING and different soft drinks to create their own drink combinations.

CG LIQUOR prepared specially designed cocktail cards and four recipe stickers, allowing participants to choose a recipe for inspiration, customise their combinations and record their creations. Guests could also draw their finished cocktails on the cards as a personalised keepsake.

The DIY LAB quickly became an interactive space where guests exchanged ideas, explored different flavours and shared their creations. By turning cocktail-making into a hands-on experience, the activity offered a more engaging way to discover JING beyond a conventional tasting session.

Live Music, Japanese Cuisine and Social Experiences

From 7:00 pm, live music brought additional energy to the evening, creating a relaxed atmosphere for guests to enjoy the performances, connect with friends and continue exploring the event.

From 8:00 pm, the evening moved into a more relaxed social session, with a Japanese-style buffet adding another element to the experience. Guests could enjoy the food, music and conversations while continuing to participate in the cocktail-making activities.

By bringing together live entertainment, interactive experiences and food, JING TASTING NIGHT created a setting where Chinese spirits could be introduced through a broader and more contemporary social experience.

CG LIQUOR x JING BRAND: Exploring New Ways to Experience Chinese Spirits

JING TASTING NIGHT represented a collaborative effort by CG LIQUOR and JING BRAND to explore new ways of connecting Chinese spirits with Australian consumers.

In Australia's multicultural market, introducing Chinese liquor involves more than product presentation. It requires understanding local preferences, creating meaningful consumer experiences and finding relevant ways to communicate Chinese drinking culture.

Through brand events, product tastings, consumer engagement and industry connections, CG LIQUOR continues to support the development and promotion of Chinese and Asian liquor brands in Australia.

CG LIQUOR would like to thank JING BRAND for its collaboration, all guests for their participation and the team members who helped bring the event to life.

One spirit, different ways to enjoy. A new experience, a shared connection.

Looking ahead, CG LIQUOR will continue creating opportunities for Australian consumers to discover Chinese and Asian spirits through engaging brand experiences, events and cultural exchange.