CG Liquor x TRIO Marriott — A High-Altitude Celebration of Eastern Wisdom

Oriental Heritage Meets Melbourne’s Skyline

On February 22nd, 2026, CG Liquor elevated the Baijiu experience to new heights at the TRIO Marriott "Lunar New Year Fortune Gala," hosted in the breathtaking 36th-floor Penthouse in Box Hill. Against a 360° panoramic backdrop of the Melbourne skyline, the "Aged Liquor" of Shede Spirits acted as a piece of liquid art. This event marked a sophisticated fusion of Eastern philosophical heritage and modern Australian minimalism, resonating deeply with the aesthetic and lifestyle of the city’s business and political elite.

An Immersive Celebration of Modern Luxury

The gala featured meticulously designed interactive segments that seamlessly integrated Shede’s premium tasting into the festive atmosphere. From "Red Envelope Drops" and lucky draws featuring exquisite Shede gift sets to elegant floral workshops and traditional handicrafts, the event radiated the joy of the Lunar New Year. These curated experiences allowed guests to slow down and savor the "Zizai" (self-pleasure) lifestyle that Shede Spirits champions, turning a traditional celebration into a modern sensory journey.

Bridging Cultures Through "Liquid Language"

Beneath the clouds of Melbourne, Shede Spirits evolved into a "liquid language" that transcended cultural borders. While the heritage resonated with Chinese guests, many non-Chinese elites expressed deep fascination with the complex aromatic layers of premium Baijiu under the guidance of professional tasters. This modern social setting redefines Baijiu—moving away from traditional banquet culture toward a sophisticated, appreciative experience that fosters cultural identity and intellectual connection among high-net-worth circles.

Redefining the Social Paradigm in Australia

By partnering with industry leaders like Austrump Group, CG Liquor is successfully defining a new paradigm for Baijiu consumption in Australia. Our strategy goes beyond selling a spirit; we are shaping a new social norm for the local elite. In these premium settings, Baijiu is no longer just a strong liquor for feasts—it has transformed into a lifestyle masterpiece that symbolizes status, cultural confidence, and a shared pursuit of excellence across Australian and Chinese communities.