Discover Shede: China’s Most Awarded Baijiu, Now in Australia
🥃 Discover Shede: China’s Most Awarded Baijiu, Now in Australia
A Journey of Time, Craft, and Cultural Elegance
Welcome to Shede, one of China’s most prestigious Baijiu brands—now available to Australian consumers through CG Liquor. Whether you're a curious newcomer or a seasoned spirits enthusiast, Shede offers a gateway into a rich tradition of craftsmanship, storytelling, and sensory depth.
🇨🇳 What Is Baijiu?
Baijiu (pronounced bye-joe) is China’s national spirit. Distilled from grains like sorghum, wheat, and barley using solid-state fermentation, it’s bold, complex, and deeply cultural. Think of it as China’s answer to whisky or cognac—aged, expressive, and rooted in centuries of tradition.
Unlike Western spirits, Baijiu is fermented in earthen pits using natural microbial ecosystems. The result? A layered, umami-rich profile that evolves with every sip.
🏺 Why Shede?
Shede stands apart for its philosophy-driven approach. The brand name 舍得 means “to give is to gain”—a reflection of patience, sacrifice, and reverence for time.
🌟 What Makes Shede Unique:
- Aged Excellence: Base liquors aged 6–15+ years
- Eco-Friendly Craftsmanship: Stored in ecological cellars and purple pottery jars
- Philosophical Depth: Each bottle reflects themes like wisdom, celebration, and harmony
- Award-Winning Legacy: From Tuopai’s 93-point classic to She Bu De’s ultra-premium elegance
🍶 Explore the Shede Range
Whether you're gifting, collecting, or simply curious, Shede offers a bottle for every occasion:
| Product Name | Style | Ideal For |
|---|---|---|
| Celebration Shede | Strong-aroma | Festive gifting, business dinners |
| She Bu De (Golden) | Ultra-premium | Legacy celebrations, collectors |
| Tuopai Qu Jiu 93 Replica | Vintage revival | Cultural storytelling, gifting |
| Whale & Porpoise Gift Set | Eco-cultural | Nature lovers, Earth Day toasts |
| China Tour Mini Set | Travel-themed | Souvenirs, tasting flights |
| Yelangjiang Series (5Y–12Y) | Sauce-aroma | Everyday drinking to prestige |
| Tunzhihu & Challenger Editions | High-end blends | Ceremonial use, modern gifting |
Explore the full range at cgliquor.com.au
🍽️ How to Enjoy Shede Baijiu
Baijiu is meant to be savoured slowly, with intention.
🔥 Serving Tips:
- Temperature: Room temperature or slightly warmed
- Glassware: Small tulip-shaped glasses or ceramic cups
- Pour Size: 20–30ml per toast—sip, don’t shoot
-
Pairings:
- Celebration Shede → Roast duck, dumplings
- Yelangjiang 8Y → BBQ meats, spicy Sichuan dishes
- She Bu De → Braised pork belly, aged cheese
- Whale & Porpoise → Seafood, vegetarian dishes
🧧 Cultural Etiquette:
- Toast before drinking
- Hold the glass with both hands when offering
- Lower your glass slightly when toasting elders or superiors
🌏 Why Australians Are Falling in Love with Shede
- Bold Flavor: For whisky and rum drinkers, Baijiu offers a new frontier
- Cultural Depth: Each bottle tells a story—perfect for gifting or conversation
- Premium Craftsmanship: Aged, artisanal, and steeped in tradition
- Exclusive Access: CG Liquor brings rare and limited editions directly to Australia
🎁 Ready to Explore?
Join our Tastemakers Club for member-only access to rare releases, tasting events, and cultural content. Whether you're gifting, collecting, or simply curious—Shede is your passport to China’s most storied spirit.
Shede isn’t just a drink. It’s a philosophy in a bottle.
Raise your glass to wisdom, time, and taste—right here in Australia. 🍶🇦🇺
